The importance of luxury tourism for the wealthy to local economies is
generally considered to be fivefold
1. increased economic impact: The wealthy have high spending power. Affluent
people have high spending power, and when they visit a region, they bring
significant economic benefits to businesses such as accommodations, restaurants,
and tourist attractions.
2. increase the brand value of the region: They seek quality services and
unique experiences. They demand high quality service and unique experiences,
and their reputation enhances the brand value of the region.
3. Preservation and promotion of culture and traditions. Traditional crafts,
cuisine, festivals, etc. are preserved and promoted as visitors come to
the region.
4. Development of local infrastructure. High-quality accommodations and
transportation infrastructure will be developed to accommodate luxury tourism
for the wealthy.
5. Sustainable tourism: The tourism industry is committed to sustainable
tourism. They respect the natural environment and seek ecological experiences.
In other words, luxury tourism for the wealthy will eliminate the problem
of overtourism, It is an essential element for the growth and sustainable
development of local economies.
However, the current situation is that it is very difficult to attract
wealthy people to the various regions of Japan, as is the case in Niseko.
First, there is the language problem of not being able to speak English
or Chinese; second, there is the cultural problem of exclusion of outsiders;
and third, there is the problem of a lack of accommodations and other receiving
infrastructure that can satisfy the wealthy.
These problems will take time and money to solve, and it is not easy to
solve them in rural areas where there is a shortage of human and financial
resources. Under the circumstances where it is difficult to create job
opportunities by building Showa-style factories, the government is required
to take a major step forward to realize luxury tourism for the wealthy
in terms of education and policies in order to acquire job opportunities.